IT. IS COLD.
Just thought I’d get that off the chest here. Hello again everyone! Today we shall be discussing the seventh heuristic in Jakob Nielsen‘s 10 Heuristics of User Interface Design: Flexibility and Efficiency of Use. So this time I’ll be using Facebook as an example.
Ok, so to recap:
Flexibility and efficiency of use
“Accelerators — unseen by the novice user — may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions. “
Some people have more experience than others. Allow shortcuts in your design for these people, because they know what they need and how to get to it. Facebook keeping you logged in, or even messaging a friend on Facebook are two good examples.
Now as much as I have with Facebook, this heuristic was excellently put into play. On your personal profile page, Facebook provides a Friends tab where you can find your friends and do whatever you need (checking profile, shooting a message). It’s an excellent tool, one that Facebook really thrives off of. OK, so let’s say I just wanted to send a friend a message. Instead of diving in click after click to find my friend in the Friend’s tab I could use this nice right panel Facebook has so nicely provided for me that takes one, maybe two clicks.
This is a perfect tool for me, as I am a seasoned Facebook user who really only comes to Facebook for one or two items. Now, for those who have different goals than I do may use the Friends Tab, but for me who is a user focused on what I need I have the flexibility to choose.
Alright, so importance?
Users are different. Some users are savvy with an interface, some are not. Some users have one set of goals, others have a different set. As a designer, it’s important that you understand that inside your target audience will lie users of these categories. You cannot design something for everyone, but you can design something effectively for users in your target audience on both sides of the spectrum.
——User First, Designer Second——