Good evening ladies and gentlemen! Today I wanna talk to you all about actually using the UCD process outside just design. I wanna display to you that the UCD process can be used in your everyday life!
Alright, so the example I wanna use is Buying a Car.
Step 1: Identify the issue
I need a new car because I am sinking too much cash and time into my current one.
Step 1.2: Stakeholders and Audience
The owner of the car will be me, but I will also be planning on taking a loan from the bank. The bank’s interest would be something I can afford.
Step 2: User Research
What do other people in my predicament do? I’ll ask around and see what I can come up with.
Step 3: Requirements
So, there is currently a need for a new vehicle that has good ratings with reliability and that is affordable. I want something this is sporty, yet classy. No SUVs, but a car. Something that’s below 20k.
Step 4: Options, options (mmm conceptualizing)
So anything highly expensive (Mercedes, Audi, Cadillac, Lexus) is automatically ruled out. All SUVs are a no. There are good affordable cars in Ford or Chevy, but not the sporty style I’m looking for. Volkswagen has the CC, but it is quite high priced. Is there a good used one? How bout Mazda? The 3’s and 6’s look pretty nice and have good ratings. Let’s go with the Mazda.
Step 5: Let’s refine the specs (Look at it up close)
Looks good, nice engine, good purr, good interior, good lights good tires.
Step 6: Let’s test it!
Alright the ride’s pretty nice! Good handling, good use of lights, good damage protection. And it’s pretty practical.
Step 7: How’d it do?
Love it! Good! Let’s go with it!
Step 8: It’s Mine!
And there you have it! A brief demonstration of the UCD process having a hand in your life! I hope you all enjoyed it!
——User First, Designer Second——
Mad Hatter 