Let’s Talk UX: UX Ain’t Just UI!

UXNOTUI

Hello everyone!  Today I’ll be talking a bit about User Experience and the lowdown on how it is not just UI.  

Just before I begin, here’s the website heading the point I’m getting at in this post.  The site has multiple file types and sizes of a side-by-side comparison of UX vs UI.  I recommend checking it out!

Alright, so let’s take a scenario:

You’re a UI/UX Designer speaking with a client about an app.  The client is asking for you to work with the team of programmers who are currently working said app.  The client asks you “tack on the design.”  You inquire about the research or prior planning that’s been done and the client responds with “we had an idea, thought it was good, and went with it.  Just do your design or UX stuff.”

OK.  That’s an issue. 

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
— Jakob Nielsen and Don Norman

Simply put, UX, or User Experience, involves a process.  

UX is not something you can just tack on like a “band-aid” and call it quits.  It involves a multitude of fundamental ideas that must be interwoven into the very essence of the project from the beginning, these ideas being  gathering research, creating personas, information architecture, usability, prototyping, and a wide variety of others.

User Experience has to do with a user’s full experience, not just “how the interface looks.”  It involves every button click users must interact with to reach their target goal, the euphoric (or distressed) feeling they experience while completing an online purchase.  It involves the users’ drawn attention to a specific portfolio piece that fits in with what they are interested in.

UX  involves every aspect of the user’s interaction with an interface, and even outside the interface.  It involves the customer service users experience from the interface owner, the thoughts of returning to said interface tickling at the mind when a need for a product located within that interface arises.  UX is much more than just UI.

Now, don’t get me wrong.  UI, or User Interface, is still a very important component.

Kaplan Test Prep

KaplanKaplan expertly uses UI elements in their website to enforce usability and promote a unique experience for the user by attracting them to key elements on the page.  The contrasting green against the white/purple palette points out the starting point of the site clearly, and emphasizes what is important (in this case, you and where you start!).  Gestalt principle of Continuity is in play using the white lines and arrows that draw the eye to the multiple career choices.

Zurb’s Pattern Tap

patternTapZurb

Zurb’s Pattern Tap uses UI elements in a way that draws you to what you want from this site: the massive library of excellent design examples.  Each example owns its own nicely-sized thumbnail that is small enough to be friendly on load time, but large enough to display the featured design example.

The User Interface is an invaluable piece of UX that must never be forgotten.  It is never just one or the other.  UI is like an entire section of a full UX orchestra;  it can’t be complete without it.

So there you have it.  Remember that UX is not something to be used interchangeably with UI, because it can’t.  It just can’t. 

UX is not UI!

——-User First, Designer Second——-